Marketing Programs Section Manager

Job Ref: R00029086

  • Salary: Competitive
  • Location: Nissan Maple Cross
  • Position: Full Time
  • Hours: Full-time
  • Date Listed:
  • Closing: 31st March 2019
Summary

The overall purpose of the role is to co-ordinate NMGB quarterly marketing programmes (retail, motability, employee channel, and loyalty) drawing on the input from fleet Subject Matter Experts (SMEs) for additional channels (core & leasing, internal), and Nissan Finance/RCI. Manage key cross carline support activities to ensure uniformity and alignment of practices.

Main Tasks & Responsibilities (continued in full job description)
  • Maintain cross carline competitive monitoring from product marketing teams [dashboards etc.]
  • Manage local campaign development and approval workflow
  • Consolidate key planning inputs [cost of finance from RCI, Residual Values from Total Cost of Ownership (TCO), Personal Contract Plan (PCP), maturities etc.]
  • Co-ordinate product and subject matter expert (SME) inputs [Personal Contract Plan (PCP)/Hire Purchase (HP)/Cash/Motability/ Contract Hire (CH) etc.]
  • Manage dealer Marketing working group and communications of programs to the dealer network
  • Overall responsibility for planning and consumer offer strategy to maximize performance and avoiding internal cannibalization
  • Manage priorities and activity of Club Nissan through Sales Operations and Field teams Develop a quarterly employee offers with Category teams
  • Manage website and marketing asset development
  • Ongoing renewal performance planning and monitoring
  • Development of retail loyalty consumer offers with RCI and CMM teams
  • Create national quarterly campaigns in e-Master.
  • Quarterly development of the Kai Ku program and management of appeals
Desired Competencies
  • Proficient in Microsoft Office package
  • Bachelor Degree in business desirable
  • Exposure to either Product or Sales Operations
  • Captive Finance management
  • Presenting and communicating information
  • Learning and researching
  • Planning and organising
  • Coping with pressures and setbacks
  • Relating and networking
  • Analysing
  • Working with people
  • Writing and reporting

 

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